News
Values based personas provide an X-ray of customer motivations and behaviours
Values provide a powerful tool for understanding customers because they are directly linked to people emotions and behaviours, as though providing an X-ray of what makes someone tick.
#Crabby initiative drives behaviour change in the New Forest
Our collateral used #Crabby, a family-friendly ocean creature with eyes on stalks, backed up by motifs and phrases that helped develop a sense of surveillance.